Twitter sounds all serious and all informative but it is also proven to have more exposure to an experimental audience willing to buy and try out new things. However, it also depends on the industry of your product. In this article, we will list down a few effective Twitter marketing tips for your small business.
· Know what your goals are. Do you want to drive customers to your website? Or do you want to create brand awareness? Are you trying to get more sales? Or, are you working on your customer's loyalty? Whatever your business goals are, once you know it, you can strategize your campaign further. For example, if you want to market your wire-free smart security camera, your goal is to create awareness of your new product launch.
· Fill out the bio of your Twitter business account carefully. The message should be clear and precise that what your business does. Focus on what you would want your Twitter username to be. Fill out your profile precisely.
· Twitter allows only a few characters of 280 words to fill out your content. Therefore keep your tweets meaningful, with a couple of hashtags, and should have a call for action.
· Sometimes make unique posts with your Twitter account, ones you do not make on the connected accounts. Because that makes the audience feel unmotivated to even read your tweets, thinking they will be the same.
· Tweet at least once a day. Stay regular with your posting.
· Use your Twitter account to speak to your audience, get new customers, and retain them.
· Also, use Twitter to keep an eye out for your competition. See their content and strategies to stay ahead of the game. This will give you an edge. Remember research is everything in business.
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